Privacy Policy



Effective Date: January 2023


This privacy policy covers situations where we, ARIMA VELODROME, access, collect, store, process, use, disclose or transfer your personal information in paper or electronic form. It also covers situations where approved partners or other members of use your personal information on our behalf.

In some cases, other policies apply to you. It may be the case when you use certain products or services, and in this event: 

You will be notified of these other policies while using the products or services they apply to.

Such policies will supersede this privacy policy unless they expressly refer to it.

This privacy policy does not cover products or services you might use as provided by other companies acting on their own account.

Our privacy policy does not extend to services provided by other companies acting on their own account, such as franchisees and licensees or when you share information through social media (WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram, etc.), or other online platforms owned and managed by other companies. These other companies have their own privacy policies in place, so remember that the way they use any personal information you give them will be subject to their rules and not ours.


The protection of your personal information is an essential part of our activities. In order to provide you with a personalized experience, we will apply the data protection laws of your country of residence. This approach would also be consistent with consumer laws of the country of your habitual residence, and would hence allow us to better meet your expectations regarding the protection of your personal information.


We, ARIMA VELODROME, act as the "data controller", which means that we determine "why" and "how" your personal information is collected and used.

To be able to deliver our products and services to you, we need to share your personal information with approved partners or other members of who generally act as our "data processors". All are bound by an obligation to implement appropriate security measures to protect personal information in their possession and are bound by a strict confidentiality agreement and specific contractual terms on "how" and "when" they are allowed to use your personal information on our behalf.

Please be aware that certain approved partners, such as our franchisees and licensees or social media, could also determine "why" and "how" your personal information is used. They have their own privacy and cookies policies, so remember that the personal information you give them will be subject to their rules and not ours.


Arima Velodrome will collect, record, hold, organize, structure, store, update, adapt, combine, consult, use, transfer and disclose your personal information for the purposes described in this section. Your personal information will not be further used for purposes incompatible or inconsistent with the purposes for which it was collected, unless permitted by the applicable legislation.

The processing of your personal information will comply with your privacy legislation and rely on the legal bases set out in this section. The legal bases listed in this section will also apply when we share your data with third parties for the purposes mentioned below.

To provide you with the products and services you have purchased or otherwise requested:

We will use your personal information to manage our relationship with you and to perform our obligations under the contract you conclude with us when you purchase or otherwise request products or services from us. This can cover various activities such as internal accounting, processing your payment or delivery.

To manage your Arima Velodrome profile:

Once you have requested us to create your Arima Velodrome profile, via Arima Velodrome websites or any other means, including our customer service, your personal information will be linked to this profile, where we will keep all the information we have on you. This could include personal information we obtain directly from you as well as from other sources in accordance with applicable legislation. This could also include information about the purchases made when checking out as a guest or when checking out using a profile. The information in your Arima Velodrome profile is crucial to provide you with the Arima Velodrome personalized and tailored experience, and in some cases is necessary in order to access to some specific services or to purchase from our website, and thus it needs to be kept up to date for the best experience.

To provide you with tailored customer service and assistance:

You should have the same unified experience no matter how we communicate. Whether this happens on our website, by chat, by phone or by email, and whether you contact us or we contact you, we want to provide you with relevant and tailored customer service.

For this purpose of providing you the Arima Velodrome experience, we will collect, store, process, use, disclose and transfer your personal information and other information you submit to us to be able to identify you, to provide service to you, or to improve our products or services. This will allow us to provide you with the tailored assistance you are asking for or to share relevant information with you. In addition, when you contact us, we may retain the personal information or other information you share with us to always provide you with such a customized and personalized experience. This could happen if you are an existing or potential customer. Your personal information will be linked to your Arima Velodrome profile, if you have requested us to create one, or to a temporary record. Any messages you send us in any chat may be recorded or monitored for customer service or other reasons.

To provide you with a smooth and enjoyable customer experience, know you better to provide you with tailored answers, and to improve the quality and security of our services, we may rely on your consent, proceed in accordance with our contract with you, or take all reasonable steps to enter into a contract with you, or rely on our legitimate interest to improve our services.

To enable you to receive relevant information and tailored marketing content:

You will receive information and updates about us either at your request (with your prior consent where required by law) or when we are authorized by law to send you such information and updates directly, for instance after a purchase. Such communication can be global or local, and may include updates about our products and services, notifications, invitations to events, offers, surveys, etc.]

Our communications will be customized and specifically designed to be of interest to you and will be updated with any new personal information linked to your Arima Velodrome profile. We will thus use your personal information to send you tailored communications or other customized advertisements or marketing campaigns. This use of your information includes some profiling activity.

To send you non-marketing communications:

Non-marketing communications may be sent upon your request, and/or may be important for your safety and the security of your personal information.

You may still receive such communications even when you opt-out from certain marketing communications. The information communicated may be necessary for the correct performance of our contract with you or be mandatory to comply with some of our legal obligations.

To manage our social networks:

Arima Velodrome manages "Fan" pages available on several social networks. We may need to process the information made available by the different platforms or when you interact with our pages and publications.

To conduct our business securely and protect our activities and personnel:

To deliver our products and services safely to you, perform our contract properly or comply with some of our legal obligations, we will implement fraud prevention and detection measures. Such measures will allow us to adequately perform our contract with you and/or protect our legitimate interests in defending ourselves against fraud. We may notably implement measures to ensure that you are complying with our terms and conditions for sales, available in this website, offers and programs, and to prevent and detect non-compliance or fraud by you. This may include reviewing and assessing your dealings with us, your eligibility to participate in certain sales, offers and programs, your compliance with the terms and conditions of such sales, offers and programs, and undertaking enforcement action and/or disciplinary action where such non-compliance or fraud is suspected or identified.

To assess and better understand our business:

To manage our activities, perform our obligations under our contract with you and comply with our legal obligations, we may need to access and use some of your personal information for finance, management or legal purposes, or business-related analytics & market research activities.

For example, this could occur when we use the invoices we have issued in relation to your purchases for compliance or accountability purposes, or when we analyze personal information to understand the characteristics of our customers (what is the gender proportion, the average age etc.).

In certain limited circumstances, such activity may be based on our legitimate interest when related to business analytics & market research activities.

To optimize and manage our website and other means of communication:

We may take certain measures involving the use of your personal information to administer, optimize and improve our means of digital or physical communications such as our website, our mobile application, or face-to-face interaction in our stores.

The use of your personal information will allow us to perform our contractual obligations or improve our services in accordance with our legitimate interest. Of course, when we use cookies or other online advertising technologies requiring us to do so, we will always ensure that we have duly obtained your prior consent.


When you interact with us or our approved partners, you may provide us with the following categories of personal information (that may include sensitive information in accordance with applicable legislation).

Identifiers & Arima Velodrome profile information

This set of personal information enables us to identify you, manage your Arima Velodrome profile, provide you with customer service and assistance and, in some cases, to contact you, including by sending you relevant information and tailored marketing content on the ground of the legal bases set out in this privacy policy.

Transaction information & commercial information (including audio):

This set of personal information enables us to provide you with the products and services you have requested, manage your Arima Velodrome profile, provide you with relevant customer service and assistance, secure our communications and to manage and better understand our business.

Personal life information and inferences:

This set of personal information enables us to always offer you the optimum service by understanding you better. We use it to manage your Arima Velodrome profile, provide you with relevant customer service and assistance and also, in certain circumstances, to contact you for example by sending you relevant information, updates and tailored marketing content.

User-generated content:

This set of personal information enables you to provide us with personal information relating to you or to third parties. In certain circumstances it enables us to contact you.

Technical, electronic & localization information:

This set of personal information enables better delivery of the service you expect from us.

It could include personal information related to your interactions with us and allows us to manage your Arima Velodrome profile, provide relevant customer service and tailored marketing content, establish communications and conduct our business securely, assess and better understand our business, and optimize and manage our website and other means of communication.


When you interact with us, either online or in person, you may share with us your personal information when:

You buy a product or subscribe to a service:

You create an Arima Velodrome profile, join our loyalty scheme, participate in a contest, join a reward program or link your social media account to your Arima Velodrome profile;

You subscribe to our newsletter:

You interact with us or seek advice and share personal information through our websites, our social media pages, our sales associates in a store or via chat, phone or video calls, at a trade show, at events or through our customer services also through phone calls, or you book an appointment via our website;

You use your device to browse activity across different websites:

A personal shopper, or any other agent acting on your behalf interacts with us in particular to buy a product or subscribe to a service for you;

Your information is shared with us by our approved partners, with your prior consent where required.


We mainly obtain information directly from you and process them by automated means when you interact with us. When you interact with us, either online or in person, we collect your personal information through:

Our sales associates (in stores or via chat, phone or video call) or our customer services (for example by phone or chat) when you share personal information with us;

Our websites or our applications, whether you are registered or not, by completing surveys, registration processes or forms. We may also use cookies or other online advertising technologies for this purpose;

Any means we make available to you - for example, when you buy a product, we may collect certain personal information relating to your payment such as the purchase price and date and product reference (we do not keep any of your personal banking information for longer than necessary to complete the transaction);

From third-party sources such as social media.


We mainly obtain information directly from you. From time to time, we may also obtain information on you from third-party sources.

We will only gather such information when the third parties either have obtained your consent or are otherwise legally allowed to share such information. In certain limited circumstances, some third parties may be required to disclose your personal information to us.


You may not always be required to provide us with the personal information that we are asking you for: any personal information that is required is clearly marked as mandatory.

When you do not wish to share certain personal information with us, you may simply not provide it to us, or opt-out of the processing of your personal information when this option is offered to you.

However, if you choose not to provide certain personal information, you may not be able to benefit from some of our services or to purchase certain products for which the provision of such personal information is necessary.

We may ask you to provide us with personal information to meet certain legal requirements. In such cases, we will notify you in due time and advise you as to whether your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).


Our general approach is to retain your personal information only for as long as it is needed.

When you have an Arima Velodrome profile, a temporary record or subscribe to our newsletters, we generally retain your personal information for 5 years from the last interaction you initiated with us.

When you interact with our customer services, we generally retain the recordings of the calls for 40 days (unless a longer retention period is permitted by law), and the other personal information you have shared with us (including personal information shared by mail, chat or text message or when our interaction is transcribed) for 5 years from the last interaction you initiated with us.

We may retain personal information for a shorter or longer time, for instance, where we are obliged to do so in accordance with relevant legal, tax and accounting requirements.


We, Arima Velodrome, are strongly committed to keeping your personal information safe.

To do so, we design our services with your safety in mind. Within our group, we have dedicated teams managing and ensuring the security and privacy of your personal information. We have adopted specific technical and organizational security measures, in accordance with applicable laws and regulations, to protect personal information against accidental or unlawful destruction, accidental loss, alteration, unauthorized disclosure or access.

For example, whenever personal information is passed between your device and our servers, we ensure that it is encrypted using Secure Sockets Layer ("SSL") and/or other security methods. We implement Hyper Text Transfer Protocol over Secure Socket Layer ("HTTPS") in order to protect your connection to our website. All your personal information is stored on secured servers.

We have also established a specialized personal information security management system. For example, we strictly control the scope of authorization of our employees who have access to the personal information that we collect and process. We thus disclose or provide access to your personal information only on a strict need to know basis to our employees or to the third parties listed in the section With whom do we share your personal information, and only through secured systems. We regularly review our information collection, storage and processing practices, including physical security measures, to guard against any unauthorized access and use.

We conduct security and privacy protection training courses and tests on a regular basis to enhance our employees' awareness of the importance of protecting personal information. We take commercially reasonable steps to make sure that our business partners and third-party service providers are able to protect your personal information. Our employees and those of our business partners and third-party service providers who have access to your personal information are subject to enforceable contractual obligations of confidentiality and specific contractual privacy provisions.

In the event of a security incident resulting in any breach of personal information, as qualified by law, we have an emergency response plan in place to prevent the expansion of such security incidents. In addition, we will report such personal information breach to the relevant supervisory authority as required by applicable law, and inform you via an appropriate channel as and where required by applicable law.

Please also note that in order to keep your personal information secure, we may from time to time, have to reset your password.

However, you should be aware that no service can be completely secure, and you play a key role in keeping your personal information safe. For the best possible protection of your personal information outside the limits of our control, your devices should be protected (e.g. by updated antivirus software) and your internet service providers should take appropriate measures for the security of personal information transmission over the network (e.g. with firewalls and anti-spam filtering). You accept the inherent security implications of interacting over the Internet and will not hold us or our partners responsible for any security incident or breach of personal information unless it is due to our negligence.

If you have any concerns that your personal information has been put at risk, for example if someone could have found out your password, please contact us as soon as possible.


We operate globally and may transfer your personal information to approved partners in locations around the world. We want you to have the best service and customer experience, whether online or in person all over the world. For this purpose, we may have to share your personal information outside the country where you have first shared it with us. When we do so, it will always be for the purposes described in this privacy policy and where we are satisfied with the levels of protection and security implemented in compliance with applicable privacy legislation. This sharing of your personal information is necessary to enable us to perform the contracts we have with you or take steps at your request, prior to entering into a contract, in order to offer you a global customer experience.

The personal information we collect from you will be mainly stored in servers located in the European Union, United States and Switzerland, where it will be afforded the level of protection required by applicable privacy legislation. However, this may vary depending on the country in which the information is collected or applicable legislation.


We may share and disclose your personal information and other information you provide to us for business purposes with the categories of recipients listed below. We may also receive personal information about you from some of them as our third-party sources. The processing of personal information by such third parties relies on the legal bases listed for the relevant purposes in the section "4. WHY DO WE COLLECT YOUR PERSONAL INFORMATION?"

Approved partners acting as service providers.

Retailers (including online), resellers, franchisees, licensees, delivery providers, fulfilment companies and transaction partners.

Marketing services, advertising providers, communication (email, SMS, MMS) providers.

IT service providers.

Audit, law firms and similar corporate professional service providers, data analysis providers.

Approved partners acting also on their own account.

Actual or potential buyers as part of a business transfer.

Law enforcement body, regulatory body, government agency, court, lawyers to comply with laws and defend our rights and interests.

At your request or for our legitimate interest or compliance with laws and regulations.


Protecting the safety and privacy of children is very important to us.

By creating your Arima Velodrome profile, or by registering through any means, or by placing an order, you confirm that you have reached the age of consent in your country of residence (or, if you are under the age of consent, that your parent(s) or legal guardian(s) also agree(s) to such registration or order when they can give you such authorization under the law of your country of residence).

If we become aware (including through a request from your parent(s) or legal guardian(s)) that we have inadvertently received personal information in contradiction to the above, we will delete such personal information from our records.

If you are a minor, and have created an Arima Velodrome profile, we may collect the categories of personal information mentioned in the section What personal information do we collect?, and use your personal information for the purposes listed in the section Why do we collect your personal information?, unless prohibited by applicable laws. You, or your parent(s) or legal guardian(s), when permitted or required under the laws of your country of residence, may exercise over your personal information the rights listed in the section What are your rights regarding your personal information?


Subject to your applicable privacy legislation, you may be entitled to one or more of the following rights and exercise them on your own or via a legal representative acting on your behalf. We, Arima Veldrome, are committed to protecting your rights and allowing you to exercise them. You will never be discriminated against when you exercise your right in good faith under any applicable privacy law.

Right to withdraw consent.

Right to personal information portability.

Right to restriction of processing.

Right to object to processing.

Deceased person rights to privacy.

Right to lodge a complaint.

To help protect your privacy and maintain security, we will take steps and may require you to provide certain information to verify your identity before granting you access to your personal information or complying with your request.


We may occasionally make changes to this privacy policy, for example to comply with new requirements imposed by applicable laws or technical requirements. We will post the updated privacy policy on our website. We therefore encourage you to review this page every so often.

We may also notify you in case of material changes and, where required by applicable law, we will seek your consent to those changes.

If we wish to process your personal information for a new purpose not described in this privacy policy, where necessary we will inform you and where required we will seek your consent.


We use cookies to personalize content and ads, to provide social media features and to analyze our traffic data. We also share information on your use of our site with our social media, advertising and analytics partners. You can read more about any of our purposes or the vendors that we use by clicking on ‘Cookie Settings.' This preference center is accessible at any time through the ‘Cookie Settings' button located on every page.

When you visit any website or use an application, it may store or retrieve information using your browser, mostly in the form of cookies. This information might be personal information about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies.


If you have any questions regarding our privacy practices or how we handle your information, please contact our team and Data Protection Officer by sending an email by using the form available on our contact page.

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